![]() Corporate behavior: the behavior of the company towards all stakeholders.Every successful company has a strong corporate identity.Ĭorporate identity is roughly defined by 4 categories: Corporate design is therefore only one part of corporate identity. This extends from the corporate culture and the basic values, to the way in which communication takes place within the company and externally, to every design decision. ![]() Corporate identity is the complete appearance of a company. All of these are part of corporate identity, but they are only part of it. When you hear "corporate identity", you quickly think of logos, advertising slogans, or the look of the company website. But what does it mean for a company to have an identity? How is a corporate identity developed, what processes follow from it, and what needs to be considered? We answer all these questions here. The term "corporate identity" is thrown around a lot in the business world.
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